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Virtual world with a real economic system

05/08/2007
Innovation
Entropia is a virtual world with a real economic system. There is a fixed exchange rate between its currency and the US dollar. It issues banking licences: five have been auctioned off for 400,000 dollars. These licences will allow owners to do business with the entire world. Owners can operate the banking services exclusively for the first two years, loan money to Entropia participants and demand interest, participate in the design of their banking establishment, use Entropia advertising opportunities and conduct their own advertising through avatars that offer services.
Perspective
The universe of virtual banking activities and v-banking is opening up. Second Life and Entropia are poised to become not only new communication channels, but especially distribution channels. One of the new challenges facing banks will be v-recruiting. The bank’s management and reputation in the virtual world have a real impact on real life. Investing in virtual worlds will become essential for financial establishments.
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