« Back to previous page
The City Bank Limited has launched three new deposit products for its customers. First, there is "City
Onayash", which is a savings account that calculates interest on daily balance
and pays out interest monthly. Then, there is "City Projonmo", a monthly savings
scheme for children, which is backed by a full insurance cover. In the event of
death of guardian, the child can even get up to Tk. 59 lacs under this scheme.
Finally, "City Ichchapuron" is a fixed deposit account that pays out interest
every month, hence offers the solution to bear monthly family maintenance expenses
comfortably.
The City Bank launches 3 new deposit products
01/02/2008
Innovation
How would this apply to you ? « Back to previous pagePerspective
The City Bank Limited is the first private sector Bank in Bangladesh. By these new offers, the City Bank has found a way to promote savings and to target different clients. We can note the strategy of marketing which consists in offering products adapted to the specific needs of the customers and distinguished by a personal name : “City Onayash”, “City Projonmo”, “City Ichchapuron”.
