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One-stop money management

01/16/2008
Innovation
Mint was chosen as the best presenting company at TechCrunch40, a showcase of the world’s best new start-ups. With this personal finance application, users can track and monitor their financials in one place without the need of routine maintenance or accounting knowledge. The application tracks bank, credit union and credit card transactions and alerts users to upcoming bills, low balances or unusual spending. Mint’s technology automatically categorizes transactions, so users know where they are spending money, what their bank and credit balances are, and how much interest they have earned. It also gives the opportunity to save money by constantly searching for deals on credit cards, bank accounts, etc. Mint’s technology also analyzes user’s finances and makes suggestions.
Perspective
Mint seems similar to the new generation of online financial sites like Wesabe and Geezeo. Each are social consumer finance websites which are based on the idea that sharing data about personal finance and spending is valuable the group, anonymously or otherwise. But the approach is different: Wesabe and Geezeo present lots of networking opportunities. With Wesabe, it is possible to learn from people who have the same financial problems and hopes. Mint offers a different sort of savings advice. It has its own database listing over 3,500 banks, credit unions and credit card issuers. Mint gives consumers just what they are looking for, actionable suggestions (offers) that point out where they are paying too much, and what alternatives they have to save money.
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