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Amazon Payments Introduces PayPhrase Payment Shortcut Option
11/05/2009
Innovation
Amazon PayPhrase is a new online payment method launched by Amazon. To use Amazon
PayPhrase, online buyers only have to be registered on Amazon Payments. The process
is simplified and very convenient: instead of following the various steps required
before, the buyer only has to enter the customized phrase and the PIN code, preview
the order and complete it.
PayPhrase will be available on different websites that are already using the
“Check Out by Amazon” method. Through this new process, sensitive payment information
is not shared with a large number of websites as the credit card details are centralized
by Amazon Payments.
How would this apply to you ? « Back to previous pagePerspective
Security of payment on the Internet is a very important issue. Many Internet users are concerned about entering their financial details online while shopping. By reassuring customers, innovation in terms of online payments can be an important source of revenue.As the information is centralized by Amazon Payments, a reliable system, customers might be more prone to spend their money online than before. Indeed, Amazon benefits from major strengths: its reputation and its capacity to innovate make it reliable; consequently, Amazon Payments is already used by many websites. First, customers have to try this new payment method, and then, if it is successful, we can imagine that online spending will increase.
