About FinObserver
Observatory on Innovation in Retail Financial Services
Innovation in retail financial services is keeping a steady momentum around the
globe. No matter how massive or marginal, these innovations warrant our attentive
attention. We must be perceptive to an accumulation of elements moving in the
same direction marking a major trend, not to mention complete deviations of current
tendencies.
Keeping an eye out in the financial services world and revealing its innovations
is Efma and Alténor’s aspiration. Although this surveillance is facilitated by Efma’s vast international
network, revealing the major trends can only be accomplished with Alténor, putting
each innovation into perspective.
This site will propose at least ten new innovations each month coming from around
the world. We are counting on you to rate and comment on them, and let us know
about any subjects we have not yet brought up. Our site, reserved for Efma members,
is now yours.
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Benoît Lassara
Partner
Alténor Consulting |
Patrick Demarès
Executive Director
European Financial Management & Marketing Association |




