About FinObserver

Observatory on Innovation in Retail Financial Services

 
 
 
 
Innovation in retail financial services is keeping a steady momentum around the globe. No matter how massive or marginal, these innovations warrant our attentive attention. We must be perceptive to an accumulation of elements moving in the same direction marking a major trend, not to mention complete deviations of current tendencies.
 
Keeping an eye out in the financial services world and revealing its innovations is Efma and Alténor’s aspiration. Although this surveillance is facilitated by Efma’s vast international network, revealing the major trends can only be accomplished with Alténor, putting each innovation into perspective.
 
This site will propose at least ten new innovations each month coming from around the world. We are counting on you to rate and comment on them, and let us know about any subjects we have not yet brought up. Our site, reserved for Efma members, is now yours.
 
 
 
 
 
Benoît Lassara
Partner
Alténor Consulting
Patrick Demarès
Executive Director
European Financial Marketing Association